Whenever I write something like “Quit your job!” or “Don’t go to college!” there are always people who comment, “Not everyone can be an entrepreneur!”
People get very angry. Like somehow I’m suggesting people stop reading Chaucer and make solar cars instead.
These people are right. They probably can’t be entrepreneurs if they are so insistent about it. Nobody has a gun to their head to make the next Google.
But they also are mis-reading my article, which is probably my fault.
In those articles I’m not giving advice. I’m saying what the reality is.
I’m saying that the age of domesticated cubicle jobs, an era that lasted only about 100 years out of the past four million, is over.
People are getting fired. I see it in the various activities I’m involved in right now. It’s over.
Everyone is getting outsourced or replaced by robots or just down-sized or demoted. That world is depressing and oppressing if you are trying to cling to the past. Everything you cling to, will ultimately disappoint you.
And college…that’s over also. More than half the unemployed have college degrees (another comment: “College is not just about the money”. And my response: “then don’t let your kids get $100,000 in debt just so they can read books for a few years.”)
So finally I called Steve Scott. The mysterious Steve Scott, aka SJ Scott, AKA other names I don’t even know.
His books kept popping up everywhere. Often beating my books on the various Amazon lists. How could “23 Anti-Procrastination Habits” rank higher than “Choose Yourself!” Who the hell is this guy?
Other books would be: “70 Healthy Habits”, or “How to Start a Successful Blog in One Hour”.
And every few weeks there would be another book. First I noticed it under Steve Scott. But then, with a completely different picture, I noticed the same style of books coming up under SJ Scott.
He was like a machine of books. “.99 is the New Free”, “Declutter Your Inbox”, and on and on.
So I called him. I didn’t know him. I didn’t have any friends who knew him. I think he lives in the middle of Ohio.
I wanted to know what the hell he was doing. I wanted my kids to do it so they would never have to have the worries and anxieties that I had all through my 20s and 30s.
He told me just two years ago he was dead broke and trying to figure out what to do. He had basically zero in the bank and was making no money.
“Last month I made over $40,000,” he told me. He’s written 42 books in the past two years. He now writes a book every three weeks.
“Can anyone do this?” I asked him.
And he said, “Yes,” and we made a podcast out of it because I wanted everyone to hear his detailed answers. You can listen for free on iTunes or stitcher (for android phones).
He basically writes 2000 words a day. In the front of each book he has various things he gives away for free if people sign up for his email list.
“Take a concept you’re interested in,” he told me, “and break it up into a lot of parts and write a book about each part.
“For instance, if you are interested in golf, write a book about how to get the right equipment, write a book about how to improve your swing in 10 easy steps, write a book, “learn to putt 100% better in sixty minutes,” and so on.
Each book gets him more email subscribers. More email subscribers get him more book sales. And so on.
Did he study writing or marketing in college? You decide: he majored in criminal psychology at Montclair State University.
It took two years to build up but now he is a marketing and entrepreneurial machine even though he has never done anything like this before. He has no boss. He enjoys his free time. He makes more money than 95% of the CEOs in the corporate world.
I asked him why he was being so transparent. Why he was telling me EVERYTHING. “Can’t anyone just copy what you do?”
“Sure,” he says. “But I work really hard.”