Steal. I don’t quite mean it literally. But if you know a topic gets pageviews (and you aren’t hurting anyone) then steal it, no matter who’s written about it or how many times you’ve written about it before. “How I Screwed Yasser Arafat out of $2mm was able to nicely piggyback off of how amazingly popular Yasser Arafat is.
Make people cry. If you’ve ever been in love, you know how to cry. Bring readers to that moment when they were a child, and all of life was in front of them, except for that one bittersweet moment when everything began to change. If only that one moment could’ve lasted forever. Take them back to that moment.
Relate to people. The past decade has totally sucked. For everyone. The country has had post-traumatic stress disorder since 9/11 and 2008 only made it worse. I’ve gone broke a few times during the decade, had a divorce, lost friendships, and have only survived (barely) by being persistent and knowing I had two kids to take care of, and loneliness to fight. Nobody’s perfect. We’re all trying. Show people how you are trying and struggling. Nobody expects you to be a superhero.