The Recording Industry Association of America had a big announcement for this July: Rihanna is the most successful artists, like, ever.

She has become the first artist ever to sell over 100 million single tracks. While she is the first, however, it is unlikely that she will be the last.

To celebrate, she released a thoroughly gory and thoroughly bizarre new music video entitled “Bitch Better Have My Money”.

The video features kidnapping, torture, drugs, vandalism, and a whole hosts of other straight up insane shit.

People have a lot of feelings about the music video:

After watching #BBHMMVideo pic.twitter.com/9TzbfbT3nD

— reggaenna is coming (@fentysnavi) July 2, 2015

what's soooo "shocking" and "disturbing" about #BBHMMvideo? y'all never seen titties and blood…? pic.twitter.com/CGFBh4PnsD

— Lucas (@boynhevi) July 2, 2015

Squad goals #BBHMMVideo pic.twitter.com/6DhMgUvrUI

— Chris Hanna (@Chris_Hanna) July 2, 2015

FRIENDLY REMINDER #BBHMMVideo pic.twitter.com/TfDYp41rDF

— 🦦 (@LaVieEnHell) July 2, 2015

https://twitter.com/PrettyThang_Fly/status/616572205984395264

See the full video here:

So yes, the video is more than a little outside the box. But people are writing about it, tweeting about it, and sharing it. Truly, this shows why Rihanna is such a successful digital artist. As for me, watching her music video once was prolly enough: but you do you, Rihanna!