What Even Is This #HoldACokeWithYourBoobsChallenge? (NSFW)

Might be NSFW for some of you.

People from all around the world are taking part in the latest internet movement.

https://instagram.com/p/3ZaQI-wXSp

It’s holding a can of Coca-Cola between your chest.

https://instagram.com/p/3W4xKlQXSU

Why are they doing this? It’s for breast cancer research.

https://instagram.com/p/3TLSQyQXdT

It’s to spread cancer awareness and to remind men and women that they should go in for regular checkups.

Save your breasts! Check them regularly.

https://instagram.com/p/3YeT6GQM-T

https://instagram.com/p/3VictGCp04

https://instagram.com/p/3UVqkVQXTc

https://instagram.com/p/3RsVObwXcD

https://instagram.com/p/3RsdQ2wXcS

And even guys are getting in on it.

https://instagram.com/p/3R9kPdtf2H

https://instagram.com/p/3RknivJ42b

And here’s a video compilation of people who’ve participated in the challenge.

Save your boobies! TC mark

Related

More From Thought Catalog