There’s something to be said for social media. It connects us to friends and relatives, and exposes us to worlds we’ll never see. It sparks revolutions. But, perhaps most importantly, it gives access to the world’s most (in)famous inhabitants. You can tweet at Beyoncé, celebrate the New Year with Heidi or even analyze Obama’s Chipotle order – all with the understanding that said person (or at least their unpaid intern) is speaking to you from the other side of the screen.