New GoldieBlox Ad Shows Little Girls Smashing Gender Stereotypes (Literally)

In a new ad to market their action figure for the holiday season, feminist company GoldieBlox shows little girls on a beauty assembly line, dismantling the frilly dolls that society manufactures for them. I’m not all for the eradication of all dolls (#notalldolls), but I think the message they’re putting out is worth considering. How do you feel about GoldieBlox’s campaign? Thought Catalog Logo Mark

More From Thought Catalog