New GoldieBlox Ad Shows Little Girls Smashing Gender Stereotypes (Literally)


In a new ad to market their action figure for the holiday season, feminist company GoldieBlox shows little girls on a beauty assembly line, dismantling the frilly dolls that society manufactures for them. I’m not all for the eradication of all dolls (#notalldolls), but I think the message they’re putting out is worth considering. How do you feel about GoldieBlox’s campaign? TC mark

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