The Art of Loving and “The Fashion Model”

The further removed from something we are, the more beautiful it appears. Never meet your heroes, the cliché goes. Avoid knowing things, Nietzsche tells us. Knowledge has a pornographic element to it. Science is pretty sadistic, if you think about it.

Jason Mickle is a fashion photographer and through him and an array of technologies (photoshop, lights, etc.) and people (makeup artists, assistants, etc.) he captures a portrait of Eric Lodwick. The photograph appears in a fashion magazine. From this removed standpoint, Eric appears God-like; almost perfect.

Jake Lodwick creates a “work portrait” of his brother; of his brother as fashion model. A heavily cut, intensely mediated representation. Light gets blurred, we ignore some moments only to give unnatural heft to others: the skateboarder taking flight. The music uplifts the banality. What appears is a beautiful series of moments, a pretty perfect (and plastic) representation.

Move in even closer. Get rid of representation. Sure being me is fine (great even), but not nearly as fine as the representations of me. Art rocks. Life sucks. TC mark

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  • Madison Moore

    I MOTHERFUCKING LIVE FOR THIS VIDEO!!!!!!!!!!!!!!!!! IT REPRESENTS EVERYTHING I LOVE ABOUT THE WORLD!!!!

  • http://twitter.com/MollyWest12th Molly Oswaks

    Art rocks, life sucks.

  • a polar bear

    wish maddy moore's comment was the only 1 here <3

  • http://www.bradkay.com gold Coast Photographers

    I really like this video. Has an arty feel to it even though the concept is very simple. The journey of a male model from home to the shoot and away again. This could be about life. We are out most natural in out most familiar surrounds. We put a face on to out into the world and project the image that we want to project and then take off that face when we come home again. thanks for the post.

  • Greg

    This is late as hell and I realize I'm the lone dissenter(if anyone bothers reading this ha) but I really disliked this. It didn't have any purpose other than poorly imitating the hundreds of thousands of videos that highlight beautiful people doing things that are boring and don't contribute to society at large. I realize that most people don't directly contribute to society(I'm a busser)…but at least make videos about those people…they may not be as shmexy, but probably a little more interesting. it did have very relaxing music though

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