Whether on the rocks, in a mixed drink, or served neat, everyone has their preferred way of drinking excellent whiskey. But what goes effortlessly with each drink experience? In partnership with Jim Beam, we bring you the perfect pairings to each premium whiskey drink.
And to celebrate the launch of Jim Beam® Single Barrel (the first-ever single barrel product from the world’s #1 bourbon), whiskey fans all over the country have the opportunity to take part in the craft-making process of this hand-crafted and hand-selected bourbon. The brand is launching the Jim Beam® “Single Barrel, Single Statement” Contest and asking fans to share their “statements” – whether it’s a favorite toast, how to sip a great glass of bourbon, whom to enjoy it with or where to drink it – at JimBeamSingleStatement.com for a chance to be featured on the inside back label of actual bottles of Jim Beam® Single Barrel. They could join some of the great quote-makers of history and the craftspeople who have been making history with Jim Beam for generations.
Enjoy our list of whiskey pairings below, but remember, as Fred Noe – Jim Beam’s 7th Generation Master Distiller – says, “enjoy it any dang way you please!”
Whiskey neat is often referred to as the best way to impress your bartender, and for good reason. It shows an interest in getting to know the simple, pure taste of what you’re drinking. You might enjoy slowly sipping and savoring whiskey neat while listening to a nice jazz album, as smooth, rich and complex as the drink you’re enjoying.
2. On the rocks.
Similar to the whiskey neat, a super-premium drink like Jim Beam® Single Barrel deserves a presentation that enhances it slightly without distracting from the flavor. A few ice cubes turn an excellent bourbon into the ideal drink for an elegant summer rooftop party. Like the rooftop itself, it has the perfect balance of nuanced flavor and refreshment.
Sours are known for their bold, tangy, almost nostalgic flavor — they remind you of the lemonades you used to sell for a quarter in front of your house when you were a kid. Nothing goes better with that sour-sweet taste than a casual BBQ with your closest friends. It’s the flavors of summer, done best with a perfect whiskey sour in hand.
The drink describes the situation – classic, vintage, old-fashioned. And it makes the perfect drink before a classic steak dinner with colleagues. It has those classic aperitif profiles, getting you ready for a traditional meal, and no drink goes better with the big leather booths and impeccable service of an old-fashioned steakhouse.
5. Ginger Ale.
Ginger Ale is all about mixing things up and taking the unexpected route to incredible taste. The little prickle in the nose and the sharp sweetness deserve something equally fun — like a night out dancing with a special someone. With live music, creative dance moves, and just a little bit of spice, it’s the perfect echo to what goes into a good whiskey ginger ale.
6. With cola.
There is a very simple pleasure in a good whiskey cola, with all of the flavors you know by heart in a great combination. It calls for a simple but excellent ambiance, like having good friends over to watch a favorite film. Sometimes you’ll all call out the dialogue with the actors on screen, just because you know it all so well – and few things go with a throwback “night in” like a flavor everyone trusts, such as whiskey and cola.
NO PURCHASE NECESSARY. Must be legal resident of the 50 United States and 21 years of age or older to participate. Void where prohibited. Subject to complete official rules located at http://www.JimBeamSingleStatement.com. Contest begins July 16, 2014, and ends August 17, 2014.
Jim Beam® Kentucky Straight Bourbon Whiskey, 47.5% Alc./Vol.
©2014 James B. Beam Distilling Co., Clermont, KY.
Jim Beam® and Make History™ are trademarks of Jim Beam Brands Co. and are used with permission.