When Is Jezebel Going To Stop Being Offended?

I mean, I get it. I could read the internet all day and find people who do offensive things too. How does that help women? I would actually argue that it’s slactivism on an enormous scale because the good mental feeling of moral and intellectual superiority from reading article after article confirming your existing worldview prevents people from feeling motivated to do any actual action that Jezebel might endorse.

Here’s some things they’ve been offended by lately:

Bar serves a drink called “Date Grape Koolaid”

Jezebel
Jezebel

Controversial? Sure. Going to change anyone’s mind? No.

What’s funny to me is that the writer of this article, Kelly Faircloth, laughs at the person who runs the bar’s social media for standing behind their choice rather than espousing a corporate-speak apology. I thought every 20-something was familiar enough with bars that they knew these social accounts are run by waitress turned bartender turned manager types that aren’t as educated or digitally privileged as someone who runs, say, the Gawker social media accounts. It’s not notable to me that a one-off bar and the manager that happens to run their social don’t play by the rules we set for corporate PR, it doesn’t need to. No one in their target audience cares.

Fashion blogger shoots in mausoleum

Jezebel
Jezebel

The blogger explained her reasoning behind the shoot, “The contrast of finding myself in a place I never want to be, in an outfit that I will wear for the rest of my life is slightly disturbing.”

I mean, that seems rational to me? You can disagree and say it’s disrespectful, for sure, but that’s not what’s happening here. Jezebel is calling her stupid and laughing at her for being proud that her Facebook page is verified, a sincere accomplishment for a lone blogger in the digital age.

Someone made a joke on Twitter

Jezebel
Jezebel

This whole thing felt very “burn the witch”-y to me.

Fake Apologies

Jezebel
Jezebel

Slamming fake apologies is really interesting to me because the increasing presence of sincere and insincere public apologies is necessarily, at least in part, a result of blogs like Jezebel, who encourage dissecting actions and becoming outraged about them.

I would guess that the goal of a Jezebel writer would be to see someone doing something wrong, write about it, and by having a public conversation, influence the subject of their article to open their mind and stop being racist/sexist/homophobic/whatever. That could, absolutely, happen but those kinds of ideologies are deeply rooted. It takes at least some amount of time to grow out of it. On the internet, there’s no such thing as allowing time, you need to offer an instant response and it needs to be politically correct, even if you aren’t internally there yet. This whole situation demands that fake apologies exist.

I wonder if they worry on a meta level about giving people outrage fatigue so that when something comes up that people should actually be outraged about, they’re too sick of it all to care? I certainly can’t attain that high level of giving a shit, but I was never their target audience to begin with. TC mark

More From Thought Catalog

  • http: zennwong
  • http://mycatsaremygods.com EllenBeth Wachs

    Reblogged this on EllenBeth Wachs.

  • https://thoughtcatalog.com/tuthmosis/2014/02/we-are-silencing-men-by-calling-them-misogynists/ We Are Silencing Men By Calling Them Misogynists | Thought Catalog

    […] The charge of misogyny is even more epidemic in the online world. Sites devoted to plain-and-simple men’s issues are increasingly attacked by a powerful lobby dead-set on censoring, if not outright, criminalizing male spaces. Facebook repeatedly bans men’s interest blogs. Internet filters in public places block men’s sites (such as my home site, Return of Kings) as offensive, while permitting access to its equally scandalous female counterparts (like Jezebel). […]

  • https://thoughtcatalog.com/christine-stockton/2014/02/gawker-just-did-the-coolest-thing-ever/ Gawker Just Did The Most Epic Thing Ever | Thought Catalog

    […] An interesting aside about this whole situation is that some of Peter Singer’s opinions are so massively unpopular that were he not a Princeton professor who can clearly out-argue the best of internet journalists, I imagine he’d be a target of the internet outrage machine. […]

  • http://www.itmakesmestronger.com/2014/02/gawker-just-did-the-most-epic-thing-ever/ Only L<3Ve @ ItMakesMeStronger.com

    […] An interesting aside about this whole situation is that some of Peter Singer’s opinions are so massively unpopular that were he not a Princeton professor who can clearly out-argue the best of internet journalists, I imagine he’d be a target of the internet outrage machine. […]

  • https://thoughtcatalog.com/christine-stockton/2014/04/8-things-i-want-to-tell-young-feminists/ 8 Things I Want To Tell Young Feminists | Thought Catalog

    […] means you are speaking only to people who feel the exact same way you do. You’ll probably never be offended a day in your life reading Jezebel, but what’s the point of being passionate about an ideology if you only ever interact with […]

blog comments powered by Disqus