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iPod Sociology

Whilst my observations in London are by no means a scientific study, I have found myself trying to hypothesise why people would have stopped using their iPods. Music has not lost its popularity, despite Rebecca Black’s best efforts, and Apple is still experiencing great levels of commercial success. So far, I have come up with four depressingly viable possibilities.

Lessons in the Quotidian: Small Talk

First, be willing to acknowledge that small talk is a conspiracy. Nobody explicitly ‘enjoys’ it. There are no pleasures to be elicited from it. Small talk functions as a way to affirm your willingness to tolerate the existence of other human life in what should unquestionably be your universe.