Phillip Morris graced San Francisco with a new piece of colossal art (aka: a billboard) on Howard at Van Ness. The minimalist ad, created in conjunction with the West Hollywood, CA based creative agency the Billboard Liberation Front, simply states “My Life, My Death, My Choice.” According to Phillip Morris’ chief marketing officer,
This bold message of independence and demanding life and death on your terms fits with the current zeitgeist of anti-establishmentarianism and post-post-modern rage at the repressive state demanding a healthier you and your environment.
Word. Never knew the old geezers at Phillip Morris understood me so well.