Phillip Morris: “My Life, My Death, My Choice”
Phillip Morris graced San Francisco with a new piece of colossal art (aka: a billboard) on Howard at Van Ness. The minimalist ad, created in conjunction with the West Hollywood, CA based creative agency the Billboard Liberation Front, simply states “My Life, My Death, My Choice.” According to Phillip Morris’ chief marketing officer,
This bold message of independence and demanding life and death on your terms fits with the current zeitgeist of anti-establishmentarianism and post-post-modern rage at the repressive state demanding a healthier you and your environment.
Word. Never knew the old geezers at Phillip Morris understood me so well.
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If you’ve been looking for a chance to say something then this very well could be it.
I wish to God I’d had a list like this when I was 23.
Answer phones better than anyone else has answered phones before. Relay messages so brilliant, they bring people to tears. Turn the coffee run into the choreography of Swan Lake. Become best friends with every intern and every underling and every taxi driver you encounter.
I remember taking the pen and notebook from that woman outside the courtroom, flipping to a clean page in the book, and writing, JESSICA IS SAD in big, bold, uncoordinated letters. “My sister is going to be a good writer someday! Look at how nice her lines are!”