November 28, 2012

Red Stripe Transforms London Corner Shop Into Pop-Up Music Shop

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Much to the surprise of thirsty patrons at this East London corner store, fully stocked shelves, boxes and brooms came to life for a day, whistling and tapping to the tune of “Rudy, A Message to You” by Jamaican musician, Dandy Livingstone, later made famous by The Specials. The ad hoc symphony was prompted to action, gracing everyone in the store with a surprise symphony, each time a Red Stripe lager was removed from the refrigerator. 10 hidden cameras, 750 meters of cable and 12 meters of LED lights were used to create and record the crafty stunt. The film was directed by award-winning director Greg Brunkalla, with instruments by creative technologists Hirsch & Mann. TC mark

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