Last Monday, I was able to attend the official RuPaul’s Drag Race finale party at the XL Nightclub, Cabaret & Lounge in New York City, where it was revealed that due to her old-timey comedic quirks and overall sweetness Jinkx Monsoon was crowned America’s next drag superstar.

More and more companies, including Nike and Ford, are ditching aspirational in favor of real because they’re seeing that reality doesn’t necessarily damage their brand. It actually helps it.


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