More and more companies, including Nike and Ford, are ditching aspirational in favor of real because they’re seeing that reality doesn’t necessarily damage their brand. It actually helps it.

There is more to Hart of Dixie than its love triangles. Specifically, its tone. It is lighthearted, upbeat, happy, uncomplicated, easygoing — all the qualities I look for in a long-term relationship with a television show, and which are surprisingly difficult to find on television right now.


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