Branding is the lying that bridges reality and cost. Someone asked me “How does one build a personal brand?” Easy answer: Personal branding means you are a liar.
It’s never been easier to talk, to distract ourselves, to puff ourselves up.
Your followers are human beings and they like to know that you’re one too. Don’t be afraid to show off your vulnerabilities and laugh at yourself now and then.
You are a columnist on their personal friend newspaper. What kind of column are you writing?
If I had a definite type and I’m not sure that I do, I’d digitally brand him as, “Cool and quiet confidence…who doesn’t tweet much.”
Who are you really though? Do you love taking long car rides and to clear your thoughts and spending time with your Mom. Do you secretly stay in some nights watching entire seasons of your favorite pastime TV shows by yourself, enjoying every moment of it.
A friend of mine told me once that she likes to walk around with a Starbucks coffee in her hand because it gives off the “working girl” vibe. As ludicrous as I thought that statement was initially, I realized that a lot of people do the same and trendy coffee is just the tip of the iceberg.
I got a death threat last week from a guy who’s a senior at Brown University who didn’t think I could track him down. More on that in a second.
Eventually, America’s Next Top Model could have as many seasons as the Super Bowl. Currently, we are in the midst of America’s Next Top Model XVIII. Nothing has seemed less consequential than the outcome of XVIII…
[T]he maintenance of Koko’s brand is at once evolutionarily, existentially, and morally/politically appealing in a way that one could imagine earnestly saying things about how if Sartre were alive today he might consider Koko, not Che, to be “the most complete [entity] of our age.”