No one should do this anymore. The making of, behind the scenes, and focus group videos were all terrible ideas that could only serve to actually hurt Newcastle’s brand. The primary purpose of beer ads is A) to remind you they exist and B) to introduce some aspirational feelies into your brain and give you a fantasy experience you want to live.

We rip apart young people for not working hard enough or not having jobs and then we rip them apart again for working hard and having jobs. How dare this generation not support themselves immediately out of college! How dare they ask their parents for money! How dare they have massive student loans! Wait, what? A young girl has a well-paying job and acknowledges her debt? BURN HER, FOR SHE IS A WITCH.