The Obama Streaker and the Value of a Viral

These days marketers are saying sentences like: “well our orange soda commercial got 1800 ‘likes’ on Facebook (i.e. “i do, i do, i do-oo’s”), but I’m not really sure what that is going to mean in terms of actual sales”; or “our webside got 1 million views in the first week but it is unclear how many of those viewers are actually going to buy.”