A Working Script For Your Start-Up Pitch
Good Afternoon. [COUGH, WINK, SMILE] I’m [INSERT NAME].
The _______ industry is broken.
It’s the 21st century, but the ______ industry hasn’t changed much since DICKENS/I LOVE LUCY/THE EISENHOWER ADMINISTRATION.
CONSUMERS/CLIENTS/BUSINESSES/PETS want a PRODUCT/SERVICE/IMAGINARY FRIEND that allows them to quickly [WHAT YOUR STARTUP WILL DO].
And that’s why we founded [CUTE, DIFFICULT TO SPELL NAME]. We’ve got a great team, a terrific product, and a big vision plan to DISRUPT/REVOLUTIONIZE the entire ________ sector.
Have you ever wanted to [OUTRAGEOUS CLAIM]? With [BUSINESS NAME] that’s easy. You can seamlessly engage CONTENT/CLIENTS with just a few keystrokes. In fact, it even works on your mobile device.
Here, [PREGNANT PAUSE] let me show you…
Meet [GENERIC PERSON/IRONIC CELEBRITY]. S/he has a problem. They want to [DREAM AN IMPOSSIBLE DREAM] but instead they have to use [MICROSOFT WORD/THE YELLOW PAGES].
That’s where we come in.
[CUE VIDEO SHOT BY WILLIAMSBURG FILMMAKER FRIEND]
I know what you’re thinking. How does this brilliant little [PIPE DREAM] make money?
Well that’s the best part…
CONSUMER/CLIENTS/USERS of our product are always generating [VALUABLE BEHAVIORAL DATA]. And while we grow a base of customers we’re simultaneously collecting [SAID VALUABLE DATA] for our partners. It’s win-win.
We’ve also got a [FREEMIUM/AD-SPONSORED OPTION] that will return [EYEBROW-RAISING FIGURE]. We’ve already been in touch with [SLIDE THAT LOOKS LIKE QUILT OF BRAND ICONS] a host of potential partners who love what we’re doing.
This [KOOKY IDEA] came from a [HIGH THOUGHT/TRAVEL ABROAD EXPERIENCE/PET PEEVE] I had when I was at [INSERT COLLEGE]. From there, I built a great team of [EX-GOOGLE EMPLOYEE, HBS GRAD, & RISD DESIGNER] that knows what success looks like.
We’re raising a round of [SECOND EYE-RAISING FIGURE] and we’re already [OPTIMISTIC PERCENTAGE] of the way there. That’s where you come in [CONFIDENT CHUCKLE].
Please come find me if you want to change the entire ________ industry with [BUSINESS NAME] today.
[CRACK OPEN THAT HONEST TEA BRO, YOU’RE ABOUT TO GO SERIES A].
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I screw up with relationships and I mess up at work. I get angry and say things I don’t mean to my friends or people I love.
Understand that it’s not easy to hear how someone you love very much is dissatisfied with you.
You know we are in the thick of summer when you leave your apartment and on the 10 minute walk to the subway you are basically DRENCHED.
I’m not crazy, and this idea of us did exist outside of the dusty corners of my mind.