Aesthetics of Hate: The Nazi Brand Guide
The lovely thing about hate is the way it inspires organization and unified purpose. Steven Heller presents the Nazi graphic standards manual. Or the Nazi brand guide.
Published in 1936, The Organizationsbuch der NSDAP (with subsequent annual editions), detailed all aspects of party bureaucracy, typeset tightly in German Blackletter. What interested me, however, were the over 70 full-page, full-color plates (on heavy paper) that provide examples of virtually every Nazi flag, insignia, patterns for official Nazi Party office signs, special armbands for the Reichsparteitag (Reichs Party Day), and Honor Badges. The book “over-explains the obvious” and leaves no Nazi Party organization question, regardless of how minute, unanswered. (Via)
More scans of the aesthetics of hate at Design Observatory.
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16. There’s no such thing as an overnight success. However, people who do “break through” tend to start their day while others are still asleep.
i inhaled deeply. your scent, your deodorant, your cologne, even your morning breath. i know these scents so well and the familiarity is comforting.
This video of a puppy watching a scene we’re so familiar with and evoking the same sentiments we once felt is oddly heartwarming, extremely precious and a dash of funny.
You died, and the hope that you would one day love us back the way we loved you died with you.