New Limited Edition Beer Contains Viagra

Apr. 19, 2011
Dan grew up in Bethlehem, Pennsylvania. He went to college in western Massachusetts. He can be reached at ...
“It provokes the desire, but it takes away the performance; therefore, much drink may be said to be an equivocator with lechery: it makes him, and it mars him; it sets him on, and it takes him off; it persuades him, and disheartens him; makes him stand to, and not stand to” – Macbeth, Act II Scene III

A new, limited edition beer made with Viagra is being released at the end of this month in the United Kingdom to celebrate the royal wedding of Prince William and Kate Middleton. According to the label on the bottle, BrewDog’s “Royal Virility Performance,” a 7.5% ABV IPA, contains Viagra, chocolate, and Horny Goat Weed. The label reads:

‘Arise Prince Willy.’ A beer to stir the loins of newlywed princes, summon the ghost of long lost princesses and cure the stammer of stuttering kings.

According to Metro UK, drinking three of these beers is the equivalent of taking one Viagra.

The BrewDog blog explains the reasoning behind the beer:

With this beer we want to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day.

The beers are available to pre-order for £10 each (about $16). 20% of the proceeds will go to Centrepoint, a charity for homeless people that Prince William Supports.

James Watt, “Head of Stuff” at BrewDog, commented on the BrewDog blog that “We put a bottle in a jiffy bag marked ‘Prince Willy, Buckingham Palace.’ We sent it by Royal Mail as we presume they are most likely to know where he lives. As the bottle says, this is about consummation, not commemoration, so we hope he gets it.” TC mark

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via Metro UK/ image – iStockPhoto

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  • Julia

    That quote is from Macbeth, not Hamlet.

    • http://twitter.com/Dan_Hoffmann Dan Hoffman

      Thank you. In the future, please e-mail the author with these kinds of remarks, because obviously it will be corrected, after which your comment will no longer make sense.

      • EmiliaBedelia

        shakespeare knew

      • http://www.facebook.com/profile.php?id=1363230138 Michael Koh

        Shakespeare knows.

      • crispin allemand

        and makes u look stoopid

      • http://someharddrugs.blogspot.com Carolyn DeCarlo

        don't be embarrassed bb.

  • xtos

    Lately you've been making a lot of posts about frivolous bullshit that looks like it came from some vapid offbeat news/humor website, and also managing to say nothing about it whatsoever. Looking back at the archive of material you've posted I see a lot of writing that seems to….have substance? I wanna just hate you, but a review/personal response piece about Hunger by Knut Hamsun? That's pretty cool. Hell I even liked that one Kid's Choice Awards article. So come on, what's with all the half-baked 'posts' that are just links to shit on the internet?

    • Guest

      welcome to blogging

  • Dan Hoffman

    WOOP DEE DOO

    • http://twitter.com/Dan_Hoffmann Dan Hoffman

      The author of this comment is not the author of the post. It's possible that his name is Dan Hoffman, but the Dan Hoffman who wrote this post is me.

  • http://www.facebook.com/profile.php?id=1363230138 Michael Koh

    Is this for real?

  • JunglistMovement

    Pfft. Yet more Brewdog hype.

    Their beer is ok, but they just generate endless publicity for it by doing stuff like this.

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