Australian Real Estate Company Uses Terrible Ad To Sell House

Mar. 16, 2011

By Rawiya Kameir info

Rawiya Kameir is a writer and doer of other things.

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In this advertisement for what appears to be a pretty incredible house in Queensland, Australian real estate company Neo Property employs a pretty, um, strange sales tactic. Even after watching it a couple of times, all I can seem to figure out is that there’s a sweaty lingerie model tied to a chair, a couple of ladies about to get it on, and the eventual arrival of a SWAT team? The model tells the emergency dispatcher she’s “in another Neo video.” Is this a home invasion scenario or did the creepy real estate brokers kidnap her themselves? I have no idea.

Perhaps someone in an advertising agency somewhere thought they were “thinking outside the box” when they pitched this, but it’s all kinds of ridiculous. And, aside from the obvious reasons why this is a terrible ad, why would anyone presume it to be effective? Are they trying to sell property to adults or to a nation of high school boys sitting at home watching porn? My guess is that anyone who could afford such a ballin’ house probably doesn’t make real estate decisions based on some gratuitous semi-nudity. TC mark

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  • John23

    Terrible ad? More like awesome ad.

  • http://twitter.com/srslydrew Andrew F.

    nice one.

  • bigapplejenny

    It's a real estate ad. For a house. In AUSTRALIA. And you are writing about it. I think that constitutes a pretty damn good ad.

  • Eliajh

    AWESOME

  • Guest

    Lingerie clad damsel in distress, hot lesbians – this is like a textbook example of how to use women as objects for advertising.

  • http://twitter.com/BRKeogh Brendan Keogh

    Disgusting.

    I sent them an email telling them how disgusting it was. Y'all should do the same. http://www.neoproperty.com.au/…

  • Rik

    I loved it. I'ts great. If I had the money I'd buy that house.

  • Betaveg

    BAD TASTE ADS FOR TAKING ADVANTAGE OF STUPID PEOPLE?!!!! isn't necessary to say it is Australian

  • Kylie

    Makes me feel embarrassed to be Australian.

  • Condo Leo

    Honestly, look how many hit the add has reached. That was the tactic and it worked. They have now exposed their brand internationally and keep getting more and more hits. Will this commercial sell the home, probably not, but they will get business from it that is for sure.

    Guess what – If I have someone in Australia who is looking to sell a high end home I would definitely call these guys as I know nobody else and they have themselves out there now.

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